Privacy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from diralondon.com (the “Site”).

1. What personal information do we collect?

1.1 When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We use the device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We collect device information in the following manner:

a. “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

b. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

c. “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

1.2 We will collect any information that you provide to us when you:

a. make an enquiry, provide feedback or otherwise contact us via phone, email, post, our Site, or any of our or social media accounts (such as our Twitter or Facebook or Instagram pages);

b. subscribe to our newsletters and mailing lists;

c. purchase any jewellery from our Site;

d. create an account for our Site;

1.3 The information you provide to us might include:

a. your name, home and/or work address, email address, telephone number;

b. social media handle or profile;

c. financial and/or payment details (if you are purchasing a product from us);

d. password and log-in details (if you create an account on our website); or we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number for fulfilment of orders.

2. How do we use your personal information?

2.1 To fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

2.2 Communicate with you.

2.3 Screen our orders for potential risk or fraud; and

2.4 When in line with the preferences you have shared with us, provide you with information, promotions, news, blogs or advertising relating to our products or services.

3. How do we share your personal Information?

3.1 We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

3.2 We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

3.3 Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

3.4 Behavioural advertising: As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

-Facebook:https://www.facebook.com/settings/?tab=ads

-Google:https://www.google.com/settings/ads/anonymous

-Bing:https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

4. Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

5. Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. As our Site is powered by Shopify, you may access https://www.shopify.com/legal/privacy to know more.

6. Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will post any changes to our site or notify you of any material changes by e-mail.

8. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@diralondon.com or by mail using the details provided below:

Dira London

Dira London Private Limited,

34 Southborough Rd, Bickley, Bromley,

London, BR1 2EB, United Kingdom