We deliver worldwide. Deliveries in the UK are free.
Watch the video

About Dira®

Pronounced deera, we are a universal label in fine jewellery, most trusted for its high quality, aesthetic appeal, ethical practices and reasonable prices. 

Equality, inclusivity and diversity are values we stand for and aim to exemplify in everything we do.

Our jewellery is made in 18K gold with natural and conflict-free gemstones, handcrafted by artisans carrying forward a traditional skill, a legacy handed-down generations, keeping the art of hand-made jewellery alive. 

Headquartered in London, all our pieces are hallmarked in the UK according to UK legislation. Additionally, our diamond jewellery is certified by SGL Labs, a professional, international diamond identification and grading company. 

Shop from our collections or contact us for private viewings or bespoke commissions. 

See About Us for more information.

Follow us @DiraLondonBornEqual on Facebook and #diralondon on Instagram.

Prices quoted on the website are exclusive of VAT. A 20% VAT will be added at checkout.

  • An ode to the blue sapphire

  • Of Chemistry, of earth / A corundum with diamonds / A nest among stars/ Roots firmly grounded / In faith, in verve.
The 10 carat sapphire cabochon necklace

An ode to the blue sapphire

Of Chemistry, of earth / A corundum with diamonds / A nest among stars/ Roots firmly grounded / In faith, in verve.
The 10 carat sapphire cabochon necklace

Book a private viewing or consultation

Talk to Dira's founders about your requirements, ideas or couture commissions, or request for a private viewing near you.

To book: message/call +44 7468 900 718 or email info@diralondon.com.

  • Natural baguette diamonds
Diamond bracelet
  • Natural baguette diamonds
Diamond band
  • Natural baguette diamonds
Diamond cuff
  • Natural baguette diamonds
Diamond earrings
  • Timeless designs. Handcrafted. 18K gold. Natural diamonds and gemstones. Ethically sourced. Honestly priced.
Natural baguette diamonds Diamond bracelet
Natural baguette diamonds Diamond band
Natural baguette diamonds Diamond cuff
Natural baguette diamonds Diamond earrings
Timeless designs. Handcrafted. 18K gold. Natural diamonds and gemstones. Ethically sourced. Honestly priced.

Dazzling Diamonds

  • £895.00
    £895.00
    £620.00
    Sold out
  • £955.00
    £955.00
    £790.00
    Sold out
  • £1,675.00
    £1,675.00
    £1,170.00
    Sold out
  • Shop baguette diamond cuff in 18K gold at diralondon.com
    £2,399.00
    £2,399.00
    £1,990.00
    Sold out
  • £558.00
    £558.00
    £460.00
    Sold out
  • Shop baguette diamond band at diralondon.com
    £699.00
    £699.00
    £590.00
    Sold out
View all

  • Introducing the rare blue Australian Opal

  • The October birthstone
  • All through the night / Your glorious eyes were fixated on mine,
  • The sky wrapped in diamond dust / With me and my wanderlust,
  • This moment, once in a blue moon / Has granted me my dazzling boon.
The Australian Opal and diamond stud

Introducing the rare blue Australian Opal

The October birthstone
All through the night / Your glorious eyes were fixated on mine,
The sky wrapped in diamond dust / With me and my wanderlust,
This moment, once in a blue moon / Has granted me my dazzling boon. The Australian Opal and diamond stud

Victorian Vault

  • Seven carat blue Australian Opal and diamond studs in 18K white gold shop at Dira London.com
    £2,268.00
    £2,268.00
    £1,800.00
    Sold out
  • £3,499.00
    £3,499.00
    £2,450.00
    Sold out
  • £4,150.00
    £4,150.00
    £3,009.00
    Sold out
  • £4,995.00
    £4,995.00
    £3,550.00
    Sold out
  • £2,225.00
    £2,225.00
    £1,270.00
    Sold out
  • £1,390.00
    £1,390.00
    £890.00
    Sold out
View all

As members of the NAJ UK

We fully commit to NAJ's Code of Conduct - based on honesty, integrity and professionalism.

What this means for you is that you can trust us to describe our products and services accurately, abstain from any conduct or practice that may mislead you, act responsibly and sustainably to support the standards of the Responsible Jewellery Council, and deal with any complaints in a timely and fair manner.

Our profile on the NAJ website.

  • Reviving boutons de manchette

  • Like character and grit / Solid stone and a gold rim / They don't break their links!
  • Reviving boutons de manchette
Onyx and gold cufflinks
  • Reviving boutons de manchette
Lapis and gold cufflinks
  • Reviving boutons de manchette
Citrine, diamond and gold cufflinks

Reviving boutons de manchette

Like character and grit / Solid stone and a gold rim / They don't break their links!
Reviving boutons de manchette Onyx and gold cufflinks
Reviving boutons de manchette Lapis and gold cufflinks
Reviving boutons de manchette Citrine, diamond and gold cufflinks
  • The love between Rumi, a poet and mystic from 13th century Persia, and his Sufi master Shams of Tabriz, changed Rumi's outlook to life. Since 'shams' is the Arabic word for sun, Rumi used imagery of the sun to express his feelings for the man.
Persian Pastel
  • Drawing inspiration from Rumi's life, we crafted these Citrine earrings, ring and pendant to reflect the intense feelings, often difficult to describe, between them. This set is our humble tribute to the Master and his everlasting love....
Persian Pastel
  • I am your moon and moonlight too, I am your soul and armour too, I have come all this way eager for you, Dear one be true and rebellious. For the light of a thousand Shams is within you.
Persian Pastel
The love between Rumi, a poet and mystic from 13th century Persia, and his Sufi master Shams of Tabriz, changed Rumi's outlook to life. Since 'shams' is the Arabic word for sun, Rumi used imagery of the sun to express his feelings for the man. Persian Pastel
Drawing inspiration from Rumi's life, we crafted these Citrine earrings, ring and pendant to reflect the intense feelings, often difficult to describe, between them. This set is our humble tribute to the Master and his everlasting love.... Persian Pastel
I am your moon and moonlight too, I am your soul and armour too, I have come all this way eager for you, Dear one be true and rebellious. For the light of a thousand Shams is within you. Persian Pastel
Request a private viewing
  • Rumi believed in the power of "self". One’s soul is the centre of all that is beautiful and desirable and illuminates the perception of all experiences.
Persian pastel
  • We have tried to capture the essence of this vision in our green amethyst and t-savorite set of earrings, ring and pendant.
Persian Pastel
  • The sun green in its light, The only colour that shines bright, But don’t you know yet? It’s the fire within you, That blazes the night and daylight!
Persian Pastel
Rumi believed in the power of "self". One’s soul is the centre of all that is beautiful and desirable and illuminates the perception of all experiences. Persian pastel
We have tried to capture the essence of this vision in our green amethyst and t-savorite set of earrings, ring and pendant. Persian Pastel
The sun green in its light, The only colour that shines bright, But don’t you know yet? It’s the fire within you, That blazes the night and daylight! Persian Pastel